This project consisted of creating a brand with a unique brandmark and packaging for their product.
Northern Dawn Brewery specializes in producing, marketing, and selling tea-infused beer to a target market of middle-class people of drinking age. They want to enjoy a refreshing or soothing drink while relaxing at the end of a long workday or spending time with friends and family on weekends or holidays.
Product Packaging
“Morning Mist” was designed to be a refreshing and revitalizing beverage for a person who wants to feel more energized on a weekend, holiday, or early evening.
“Mid-Day Delight” conveyed the idea of relaxing after a hard, stressful day or workweek and enjoying the moment.
The flirtatious “Twilight Tease” product name suggests that a person can look forward to an evening of relaxation and memorable moments of celebration.
Brand Guidelines
