This project involved advertising a particular lifestyle associated with a company’s products or services. For a Tim Hortons advertisement, the image emphasizes two favourite Canadian pastimes including playing hockey and drinking Tim Hortons coffee. In the photograph of a brisk winter setting, the elderly man enjoys a cup of Tim Hortons coffee for warmth in the cold. The image conveys the idea that you are never too old to enjoy life, hockey, and a Tim Hortons coffee.
